OUR STORY

Born in a pandemic, Lounge-Wear was founded by Ilan Sherman in 2020. Ilan has worked for his family’s 55-year-old work-wear business since he was 16 and produced the concept from what was going on around him due to the current economic and social climate. 
Ilan has always valued comfort above formality and realised the global issue of environmental pro-tection is something we are all responsible for, so wanted to help others do their bit to help out. “Give to others, always move forward and have fun being successful” - Founder, Ilan Sherman
 Ilan Sherman profile portrait
OUR MISSION
Our mission is to create clothing that makes you look and feel great, whilst knowing you are doing your part to protect the environment. It is our goal to minimise the environmental effects of the fashion industry by creating a more affordable option for fashion & environmentally conscious consumers. We aim to be a fully sustainable business that offers comfortable, fashion-forward & long-lasting apparel at an accessible price point.
Family and community values are a big part of our business.
We aim to give back to the communities around us through supporting a different charity every month, which can be selected HERE